Silver Award for Best Data Analytics Strategy at the CX Interaction Awards 2024 at the 22nd Edition of the CX Summit

We have a new reason to feel proud! At the 22nd edition of the CX Summit, the event of the Colombian BPO Association that brings together the best of Latin America, we won the silver category for the best Data Analytics strategy at the CX Interaction Awards 2024. We thank our partner Ressolve, with whom we worked together to create a great strategy. Today, we demonstrate that we continue to lead in transforming experiences that enhance brands!

Solution: Visual Analytics

Challenge: Audit 30,000 monthly sung insurance sales in a timely, accurate, and risk-free manner to reliably issue insurance policies without customer claims or cancellations.

Benefit: An AI-based solution was implemented, trained with scripts, the product, and quality and compliance matrices, achieving the automation of the sales extraction, classification, and validation process.


Additionally, other benefits were identified:

  • Knowledge gaps
  • Opportunities in scripts
  • Improvement of the training process
  • Reduction in turnover
  • Increase in the sales ratio per sector


  • 98% effectiveness in validation
  • Identification of potential fraudulent sales
  • 70% reduction in lost sales
  • Optimization of 26 validations
  • 100% validation of sales
  • 12% increase in the sales ratio