Information management plays a fundamental role in the digital era, as it provides organizations with a solid foundation to make strategic decisions, identify opportunities for improvement and optimize business processes. Below, we will highlight some reasons why this management is important and can provide competitive advantages.

PQRS (Requests, Complaints, Claims and Suggestions) are a mechanism that companies use to receive feedback from their customers. In this sense, products and/or services are improved to transform the user experience and the brand acquires greater value.

Data analysis involves examining large sets of information to discover patterns, trends and relationships that can be used to make informed decisions.

In today's competitive world, digitizing processes is essential. This includes sales strategies. Learn how to implement them effectively to increase sales and achieve the desired success in your business.

Virtual assistance is a software tool that offers support in different areas of a company; especially, those related to customer service. Likewise, it provides great advantages such as acceleration of response times, automation of certain processes and greater consumer satisfaction with the company. What are its features and why should you implement it in your organization?

Digital technologies have reached nearly 50% of the developing world's population in just over twenty years. Furthermore, this speed has allowed the digitalization of commerce, services, education, health, among others.