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Data-driven decision making: how to make it?

In the business context, every decision counts. In fact, the fate of a company may depend on the right choice. Data-driven decision making has become a priority to drive bold and visionary strategies. But what is this process, is it really that important for your organization, and how can it be applied in a BPO and Contact Center company? Here are the answers to all these questions.
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Consumer behavior to improve sales

Looking to implement effective sales strategies? Well, understanding consumer behavior is essential to providing exceptional customer service. Discover how this approach can drive customer satisfaction and help achieve business goals and objectives.
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What is IVR and what does it contribute to customer service?

The Interactive Voice Response (IVR) system is an automated telephone system technology. This helps the customer resolve questions through pre-recorded answers, without the need for an agent. Knowing what IVR is allows the user to use digits or voice recognition to have their call transferred to the operators. Its implementation has revolutionized customer service, since it grants autonomy to the user and relieves the work of agents.
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Omnichannel, is it key for companies?

Omnichannel has become a key strategy to offer an exceptional experience to customers. It goes beyond simply integrating multiple communication channels. It involves providing a consistent experience across all touch points between the company and the user.
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