The Genera Summit is an annual event that brings together a community passionate about technology and innovation.

At ANDICOM 2024, awards were presented that recognize innovation in Smart Cities, Digital Transformation and Cybersecurity, highlighting the commitment to technological advancement in the region. This event, held from September 4 to 6 in Cartagena, Colombia, featured for the first time three awards that reflect these achievements:

Customer Experience (CX) is essential to the operations of organizations, as it encompasses all interactions and perceptions of a customer from the first contact to the use of the product or service. Each interaction, from the first impression to post-sale, shapes the customer's perception of the brand. For contact center and BPO companies, having a well-developed CX is crucial and is considered a fundamental aspect in the evaluation for the selection of services.

The award for best professional of the year at the LATAM awards for the "Best Organizations for Interaction with Customers" Recognizes the professional who, from a position in Latam, has stood out globally for the work carried out, with innovative successful ideas, positioning him and his company as a reference in the Call Center and BPO sector.

In an increasingly digital world, customer interaction has evolved significantly. Digital Humans are the evolution of virtual assistants and redefine the way businesses interact with their customers, offering a more human, personalized and efficient customer service experience.