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The Future of Customer Service in 2026: Redefining Excellence with Total Experience and AI Agents

The future of customer service is marked by a fundamental shift in how companies design and deliver their services. According to KPMG's Global Customer Experience Excellence 2025-2026 report, the Total Experience (TX) concept has emerged as the cornerstone of this transformation. This approach integrates not only customer experience (CX), but also employee experience (EX), partner experience, and digital touchpoints, with the goal of creating an adaptive, consistent, and intelligent experience.
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Ricardo Durán, president of Outsourcing at Canal 1 and CESA: the story behind the first call center in Colombia

Ricardo Durán, president of Outsourcing S.A.S., was the featured individual in the “Corporate Democratic Responsibility” section on November 21st, in partnership with CESA and Canal 1. During the interview, he shared how the company has marked a turning point in the customer service industry in Colombia, thanks to its vision, innovation, and leadership. A Milestone That Transformed the IndustryIn 1993, Outsourcing S.A.S. opened the first call center in Colombia, revolutionizing how companies managed customer service. This pioneering achievement not only opened a new market but also established a culture of innovation and excellence that has guided the company for over…
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