In 2024, we continued our commitment to being a BIC company for the benefit of the collective interest and generated our report using the GRI GLOBAL REPORTED INITIATIVE methodology, achieving excellent results and contributing to the country’s sustainability.
We have continued implementing various solutions for our clients, impacting them with a Total Experience approach, focused on transforming experiences that enhance their brand. This has led to an 89% customer satisfaction rate, and we have also strengthened partnerships with 225 suppliers, 210 national and 15 international.
Of these suppliers, 17 report that 50% of their employees are women. 42 suppliers confirm that they implement social responsibility practices, providing employment opportunities for women, young people, and people with disabilities. Some also hold certifications in social and environmental responsibility.
Our purpose of improving lives is based on the heart, hands, and harmony model, which integrates these elements to make our purpose a reality. We improve lives by impacting our various stakeholders, such as shareholders, employees, customers, suppliers, and the community at large; promoting culture, training people for life, achieving contributions, contributing to job creation, and generating employment opportunities.
Based on our model for realizing our purpose, we carried out our strategic planning for 2025. At the Head, we reviewed new technological trends and worked with academia. At the Heart, we aligned our organizational purpose with our staff’s spirituality. At the Hands, we visited employees who are part of the Kindness program to offer our support so our leaders can offer their help throughout the year. In harmony, we integrated everything we learned from Head, Heart, and Hands to define the challenges and objectives for 2025. The company’s key leaders participated in this space.
Regarding corporate governance, which also impacts communities, shareholders, and suppliers, we created the book “Improving Lives,” which covers culture and mobilizes it within the company. We also promoted OS dialogue with 90% of the population participating.
Regarding work practices, which encompass employees, communities, clients, and shareholders, we created the opportunity to work from home in a hybrid format for 25% of our employees, managed training and development programs that resulted in 218,813 hours, and offered new job opportunities to 4,117 people.
In community practices through the inclusive population program, we generated employment for different population groups, contributing to gender equality. 33% are young people, 35 are mothers, and 68 are women. We earned the Bogotá Inclusive seal of recognition from the Mayor’s Office of Bogotá and the Secretariat of Economic Development. We impacted 2,761 people through the corporate counseling program, in addition to managing 5,669 interactions with our digital emotional well-being advisor, “Jose Natzar,” and we managed the “Donaton OS” social volunteer program, collecting 623 toys.
Mental health is essential to us, which is why we promote emotional well-being within the company. Through various activities and initiatives, we have engaged over 1,524 people, in addition to 1,379 who completed the self-report to identify their psychosocial risk level as high, medium, or low.
Regarding environmental practices, we manage safe spaces for environmentally sustainable transportation such as bicycles, skateboards, and motorcycles. We managed to reduce our carbon footprint by 2.38% (270.28 tons of CO₂e) compared to 2023. This is achieved through awareness campaigns and partnerships, such as the one with HP Planet Partners to recycle 4,068 kg of technological waste. We also mobilized environmental and social volunteers through the “Taps Save a Life Challenge,” collecting 1,882 kilograms. We also adopted a tree, planting 102 trees in the municipality of Tenjo, Cundinamarca.
Our leaders are an example in the company. We have managed to excel in our commitment to sustainability through leadership, a mission that has a 91.3% success rate among leaders in the company, thus contributing to the organizational climate and engagement. This climate reached 88.7% and a performance of 87%.
Additionally, as part of our culture of spirituality, in 2024 we will dedicate ourselves to the Sacred Heart of Jesus, where we will engage several companies nationwide and achieve the participation of 1,550 people in spirituality activities throughout 2024.
For us, innovation and quality are key pillars, evidenced by certifications such as ISO 9001 and ISO 27001, and the BPI seal for good innovative practices. Thanks to our actions, we have achieved an impact on eight Sustainable Development Goals: no poverty, good health and well-being, quality education, gender equality, decent work and economic growth, climate action, peace, justice, and strong institutions and partnerships to achieve the goals. With all of the above, we demonstrate that business success can go hand in hand with the generation of social, environmental, and human value.