Enterprise software and how it leverages generative AI
Artificial Generative Intelligence (AGI) is transforming current business models by boosting creativity. Not only that, but also innovation and efficiency in all economic sectors. In this sense, enterprise software takes advantage of IAG to improve the way companies operate. Optimize efficiency, customer service and decision making.
Likewise, the IAG represents a valuable asset in business strategy. It enables the customer to receive a more timely service when contacting the brand. In addition, it helps simplify the customer journey when interacting with the company digitally.
Below, we explain how enterprise software leverages IAG to improve processes.
How enterprise software leverages IAG
Below we give some relevant examples of how the IAG simplifies the customer journey:
Custom content creation
The IAG allows you to create and design content with a high degree of customization. For example, you can generate product and service designs adapted to the interests of each customer.
Task automation
IAG enables companies to automate tasks that previously required human intervention; such as report generation, language translation, survey design, etc. This not only saves time and resources, but also allows employees to focus on other important activities.
Improves decision making
The IAG optimizes information management by processing large volumes of data. In this way, it allows companies to identify opportunities for improvement and optimize their processes. For example, through the analysis of sales data you can forecast future demand, facilitating decision making in the management of production and inventory.
Personalization of the shopping experience
The IAG makes it possible to personalize the customer’s shopping experience by analyzing data about their preferences and behavior. Thus, it provides recommendations to offer products and/or services that are of interest to you. In addition, it allows the proper storage of relevant historical data.
Examples of how the IAG can simplify the customer journey
Some notable examples are:
Virtual assistants: For example, chatbots help customers find answers to their questions, without needing to be assisted by an agent. This improves the customer experience and frees up staff to perform other tasks.
Automation of purchasing processes: IAG allows you to simplify the purchasing process by offering product recommendations, guiding customers through the payment process and providing updates on the status of their order. In this way, it optimizes the customer experience, contributing to customer retention and improving the Net Promoter Score.
Timely and exclusive attention: IAG makes it possible to provide faster and more efficient attention, adapted to the time availability of each client.
Likewise, the IAG is very useful for service areas. It can be trained to support those systematic processes that do not require human intervention, but where attention can be more empathetic with this type of intelligence.
In conclusion, enterprise software leverages generative artificial intelligence to transform the way businesses operate. Optimize efficiency, customer service and decision making.