The special “Leaders 2026” edition of La Nota Económica is an annual recognition and editorial analysis that highlights the most influential business leaders, managers, and executives in Colombia.
This publication is not simply a directory, but rather an in-depth look at the generational and leadership renewal taking place in the country. Therefore, we are proud that our CEO, John Fernando Santafé Correa, has been selected as one of the 500 leaders in this special edition, considered one of the most ambitious projects for understanding who leads the most important companies in Colombia.
Through an analysis of their academic backgrounds, management philosophies, visions for the future, and lesser-known passions, the publication becomes an essential compass for understanding the present and future of business in the country.
The profile of John Fernando Santafé Correa perfectly embodies the type of leadership highlighted in this edition: a high level of education, people-centered management, and a firm commitment to technology, innovation, and artificial intelligence as drivers of business transformation.
At the helm of Outsourcing S.A.S. BIC, Colombia’s first BPO and Contact Center with over 30 years of experience, John leads with a conviction that defines our culture: managing harmony between head, heart, and hands. It’s a way of understanding that strategy, people, and execution must always work in balance.
His academic background reflects one of the most compelling findings of this edition: that 84.5% of Colombian leaders hold postgraduate degrees. An Industrial Engineer specializing in corporate finance, John complemented his education with an MBA from INALDE Business School and an executive management program.
His leadership style aligns with the paradigm shift documented in “Leaders 2026”: the decline of the all-knowing boss and the rise of a leadership that listens, delegates, trusts, and guides. This is how we understand leadership in our organization.
John also positions us at the heart of the major cross-cutting trend in publishing: artificial intelligence, which, according to the leaders consulted, will transform all industries. His expertise in business strategy, corporate purpose management, innovation project development, and process automation through technology and artificial intelligence is shaping our company’s direction in a sector where innovation is key.
Recognition of his work supports this path. In 2023, he was awarded Best Executive of the Year at the CX Summit Interaction Awards, presented by BPrO, the Colombian BPO Association. And in 2024, he received the Best Professional of the Year award at the LATAM Awards.
John’s inclusion in “Leaders 2026” is also a recognition of everything we are as a team: a well-trained, technologically savvy organization, and above all, convinced that purpose and people are the true driving force of the company.